United Football League signs with local marketing firm

PUNTA GORDA, Fla. - The United Football League has signed a multi-year licensing agreement with local professional marketing firm Clark and Christopher Creative Marketing to handle its B2C consumer promotions.

The nation's newest professional sports league is preparing for its second season with teams in Orlando, Hartford, Las Vegas, Omaha and Sacramento. Bill Uglow, senior vice president of Consumer Products and Licensing for the UFL, said they chose Clark and Christopher Creative Marketing for its demonstrated expertise in multiple mediums and markets throughout the country.

"The UFL is an innovator, sort of a business incubator, within pro sports," Uglow states. "During our first phone conversation it quickly became clear that Clark and Christopher Creative Marketing really understood what we were trying to do and had the expertise to help achieve our growth goals."

Clark and Christopher Creative Marketing has signed a 3-year licensing agreement with the UFL to develop innovative consumer promotions designed to generate revenue and increased awareness for both the UFL and its corporate partners in each of the five markets the league serves.

Clark and Christopher Creative Marketing was referred to the United Football League through one of its current clients, Harley Davidson of Sacramento, while Uglow was on the hunt for potential corporate partnerships.

"We are very excited to work with the UFL," said Jon Clark, president of Clark and Christopher Creative Marketing. "They have an eye for progressive and innovative ideas that other professional sports leagues aren't willing to engage in. We are somewhat of an unorthodox and creative firm, and that fits their needs. We couldn't be happier with this developing relationship and are excited to help build team awareness by marrying consumer promotions and logoed merchandise in the UFL's current and future markets."

With corporate headquarters in Jacksonville, Fla., the UFL (www.ufl-football.com) provides high-quality professional football during a traditional fall season while embracing innovation and fan interaction. The league serves its local communities with pride and dedication, and aims to provide every fan with an exciting and memorable game experience. The 2010 season kicks off Sept. 17.

Clark and Christopher Creative Marketing (www.clarkandchristopher.com) helps companies grow their sales through integrated marketing strategies including Advertising, Public Relations, B2B Lead Generation, B2C Consumer Promotions, Direct Mail, and Promotional Products, and has served clients locally and nationwide for more than 17 years.

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